User Acquisition Specialist

  • New York, NY

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Information Technology



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Topps is one of the most enduring and respected brands in the United States. We are building a world-class digital group to deliver the highest quality mobile sports and entertainment apps to fans all over the world. We are on a mission to dramatically lift the quality of our apps and modernize the Topps brand. We are looking for people with the passion, talent and focus to begin creating the highest quality mobile apps around sports properties such as MLB, NFL & NHL, and entertainment brands such as Star Wars, Marvel and Disney. Join our dynamic & entrepreneurial team and be a driving force as we transform one of the most storied entertainment brands into the world leader of digital collectibles. Why you will love it here: Work with the worlds top sports and entertainment properties Work with a passionate, confident and humble team Fun office atmosphere Independence and lack of bureaucracy that clears the way for you to do your best work Competitive compensation & benefits. We build great teams and take care of them The Topps Apps Division is looking for a User Acquisition Specialist who prides themselves on being a proactive and effective problem-solver, as well as having a strong passion for digital marketing. Someone who understands the importance of data driven decision-making and comprehensively understands the ins and outs of the digital advertising ecosystem. This position would report to the Director of Marketing and will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include Facebook ad campaigns, 3 rd party ad networks, rewarded video/playables, banner campaigns, digital sponsorships, and several others in an effort to generate qualified downloads of Topps suite of digital trading card apps. Responsibilities: Manage 3 rd Party Ad Network relationships Research and recommend 3 rd party ad networks to test Onboard & integrate new ad partners with our attribution platform (Singular) Supply networks with assets, creative refreshes, tracking links, etc. Monitor campaign performance and recommend optimizing solutions Manage budgets and allocate accordingly to strive for optimal ROI Create, manage & optimize in-house marketing campaign efforts Facebook campaigns, App Store Search Ads, etc. Research and test interest groups to find new pockets of users Export campaign performance reports & effectively summarize for department review Maintain relationship w/ attribution account rep to better utilize platform Work with marketing graphic designer on concepting new ad creatives based on previous campaign performance data Provide input to marketing and analytics departments on strategizing future ad spends Qualifications: 2 years previous User Acquisition or Ad Trafficker experience is required Previous app marketing experience is recommended Experience planning, buying and optimizing ROI-based campaigns Familiarity with Facebook Ads Manager is required Familiarity with Apple Search Ad & Google AdWords platforms is a plus Ability to work in a fast-paced, demanding work environment Proficient in Microsoft Excel Familiarity with attribution software to influence data-driven decisions Familiarity with mobile app and industry terms and processes i.e. installs, retention, CPI, cohorts, IAP, IAM, LTV, ROI, ROAS, CVR, etc. Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite: NFL, MLB, WWE, Star Wars, Marvel, etc. Effective communicator with strong writing and communication skills
Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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